he Nielsen company is likely the best-known media ratings entity in America. It solicits people to record their programming preferences in a one-week diary and return it (postage paid), for which effort aforesaid people are given a “token” of Nielsen’s appreciation. Many years ago, I spent a week recording in a diary my television viewing. … Continue reading Two-buck suck: Nielsen killed their own radio survey
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Two-buck suck: Nielsen killed their own radio survey
he Nielsen company is likely the best-known media ratings entity in America. It solicits people to record their programming preferences in a one-week diary and return it (postage paid), for which effort aforesaid people are given a “token” of Nielsen’s appreciation. Many years ago, I spent a week recording in a diary my television viewing. … Continue reading Two-buck suck: Nielsen killed their own radio survey