While Buffalo Wild Wings’ Twitter page did get a little wild the other night, this is my low-key campaign to raise awareness of just how good cottage cheese and potato chips are as a snack.
The Buffalo Wild Wings page was hacked, for sure, but I feel like the perpetrator didn’t take full advantage of the situation. They certainly missed the opportunity to announce a flavor of wings — any flavor — and I feel like it could have had a small chance of coming true eventually.
Think about all of the silly things that spread around Twitter. This could have made some waves. I’m not condoning hacking here, but maybe a more proactive approach in the future with the messaging could lead to a greater benefit for us all.
— Mike Allen
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